Dr Emma Loveridge founded the specialist tour operator Wind, Sand & Stars Ltd.
The company received a highly coveted environmental award early in its life for its ethical working partnership with the Bedouin tribes in South Sinai, Egypt. The relationship with the tribal sheikhs and families now spans three generations.
Dr Loveridge worked with over 150 Bedu families across the desert and mountain region for a period of twenty years. Her aim was to bring trade into an area desperate for income, ensuring it was trade which enabled the tribal structure and Bedouin lifestyle to remain intact.
The company works with customers from the age of 8 to 80 years and has specialised experience of working with young people.
Volunteer relief work has always been a part of the brief of Wind, Sand & Stars. It operates in areas where self-sufficient integrated teams can have a significant positive impact on a community. As well as work in Africa and Asia, Emma Loveridge also directed one of the Tsunami integrated relief teams to Sri Lanka.
The team involved medics, engineers and counsellors. She has long experience of negotiating with and working in conjunction with local communities.
Dr Emma Loveridge has a PhD in early Byzantine art and manuscripts from the University of Cambridge
She is also ordained in the Church of England and was the Principal Advisor to the Archbishop of York.
She acts as a self-supporting minister in local parishes while continuing to consult on relief work, as well as to businesses and other organisations.